Cement News tagged under: commercial strategy
Winning commercial strategy26 July 2017, Published under Cement NewsChallenges in creating and implementing a coherent commercial strategy is one of the key factors why cement companies do not always see satisfactory returns on invested capital. McKinsey highlights the five essential elements in developing a successful commercial strategy to help cement companies create value. By Patrick Schulze, Kedar Naik, Alexander Kaulfersch and Thomas Czigler, McKinsey, Germany. Figure 1: thinking through a commercial strategy for cement Chronic underperfor... |
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